Maison Goyard is an independent luxury trunk maker in Paris, a brand that’s made a point of never advertising itself or its products. Our job was to create its first ever brand campaign and make it stand out from other luxury brands in this competitive sector.
We brought to life the brand’s prestigious heritage with unique creativity, launching a new and legitimate territory to showcase the timeless refinement of Goyard. In doing so, we succeeded in winning over hardcore fans and introducing the brand to new audiences.
Cetaphil is a global sensitive skincare brand with a wide array of products. The brand is a major player in the US and Asia and is recommended by dermatologists.
Our job was to launch the restage of the Eczema range, targeting eczema sufferers.
Our Sleeping Beauty campaign builds on the insight that everyone needs a good night’s sleep, however the quality of sleep for eczema sufferers is compromised due to the itch-scratch cycle. Our campaign helped drive awareness of the innovative solutions offered by the brand to manage this condition.
Patek Philippe is the iconic family-owned Swiss luxury watch manufacturer.
Our challenge was to digitally recreate the handling of a Patek Philippe, a first for the category and a world premiere.
We crafted 20 videos showcasing various collections – both existing models and those under development – in close-up, in movement and in the spotlight. The aim was to reveal every detail, even those invisible to the naked eye. The creative was based on the insight that each collection has a different character but also the knowledge that, at this level of excellence, it’s not just about the type of watch you like, it’s an emotional experience.
Alcon is the global leader in eye care, dedicated to helping people see brilliantly.
Getting patients and eye care professionals to upgrade to new contact lenses isn’t always easy. Despite Alcon’s cutting-edge innovation and breakthrough technology, it remains a low engagement category.
Our job was to change that mindset. The Joy of Nothing campaign comes from the universal insight that everyone wants their contact lenses to feel like nothing, from day 1 to day 30. With its new Water Gradient Technology, Alcon’s TOTAL30® product range could own the territory when it comes to comfort.
Part of the General Mills family, Betty Crocker’s impressive line-up of dependably delicious products has been trusted in the kitchen since 1921.
With the launch of the Better For You range, Betty Crocker expanded their product offering to include permissibly indulgent snacking options, as a response to the growing need for healthier snacks for kids.
Our job was to define the creative strategy and campaign for this new range. We produced a digital-first campaign toolkit, including key visuals and product detail pages. E-Content Implementation Guidelines were developed in tandem to ensure global brand consistency.