Hello, we are Alchemy.
A creative agency blending strategy, creative, commerce and data
to deliver impactful brand experiences.
Hello, we are Alchemy.
A creative agency blending
strategy, creative, commerce and data
to deliver impactful brand experiences.
Services
Our Alchemy.: What we blend, day in day out
Strategy
- Creative strategy
- Digital transformation
- Content planning
- Commerce strategy
- Corporate communications
- Training and guidelines
Creative
- Campaign creation
- Branding and identity
- Social and digital content
- Copywriting and translations
- Video, CGI and photography
- Post-production
- Point of sale material
- Activations
Commerce
- Websites
- UX/UI design
- E-commerce platforms
- Content development
- Phygital experiences
- CRM
Data
- E-commerce analytics
- Consumer analytics
- Content analytics
- Dashboarding
Work
Goyard
Luggage of fame
- Creative strategy
- Campaign creation
- Post-production
Maison Goyard is an independent luxury trunk maker in Paris, a brand that’s made a point of never advertising itself or its products. Our job was to create its first ever brand campaign and make it stand out from other luxury brands in this competitive sector.
We brought to life the brand’s prestigious heritage with unique creativity, launching a new and legitimate territory to showcase the timeless refinement of Goyard. In doing so, we succeeded in winning over hardcore fans and introducing the brand to new audiences.
Maison Goyard is an independent luxury trunk maker in Paris, a brand that’s made a point of never advertising itself or its products. Our job was to create its first ever brand campaign and make it stand out from other luxury brands in this competitive sector.
We brought to life the brand’s prestigious heritage with unique creativity, launching a new and legitimate territory to showcase the timeless refinement of Goyard. In doing so, we succeeded in winning over hardcore fans and introducing the brand to new audiences.
CETAPHIL
sleeping beauty
- Creative strategy
- Campaign creation
- Post-production
- Copywriting
Cetaphil is a global sensitive skincare brand with a wide array of products. The brand is a major player in the US and Asia and is recommended by dermatologists.
Our job was to launch the restage of the Eczema range, targeting eczema sufferers.
Our Sleeping Beauty campaign builds on the insight that everyone needs a good night’s sleep, however the quality of sleep for eczema sufferers is compromised due to the itch-scratch cycle. Our campaign helped drive awareness of the innovative solutions offered by the brand to manage this condition.
Eczema is a condition that affects 20% of children and up to 10% of adults globally*. It can be caused by many factors, and sufferers are always on the lookout for products and routines to help keep it under control and improve their quality of life – beyond harsh cortisone treatments.
We created an integrated campaign in line with the global Cetaphil campaign: We Do Skin. You Do You. This was supported by the RTB that the microbiome technology in the formula helps to tackle the root cause of eczema, with a tagline that delivers on the consumer insight promise – We do fewer eczema flare-ups. You do a full night’s sleep.
Sleep matters
To drive a change in behavior, we developed an easy to remember routine across a whole series of materials: 1. Relieve 2. Repair 3. Protect. And we launched three products (two new and one revamp) with a new formula and strong claims.
A full toolkit of assets was developed at both a global and regional level, allowing for localized differences in artwork, claims and talent.
Our work comprised:
- Packaging artwork for the step-by-step routine
- Shopper and lifestyle key visuals
- Website landing page, including images and copy
- Content for product detail pages on Amazon and other retailers
- Three videos including online and in-use
- Social media campaign
- Point of sale display inspiration
The toolkit is considered best-in-class by the client and markets, and this is currently being rolled out globally.
*https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf
PATEK PHILIPPE
the digital handling
- Creative strategy
- CGI
- Post-production
Patek Philippe is the iconic family-owned Swiss luxury watch manufacturer.
Our challenge was to digitally recreate the handling of a Patek Philippe, a first for the category and a world premiere.
We crafted 20 videos showcasing various collections – both existing models and those under development – in close-up, in movement and in the spotlight. The aim was to reveal every detail, even those invisible to the naked eye. The creative was based on the insight that each collection has a different character but also the knowledge that, at this level of excellence, it’s not just about the type of watch you like, it’s an emotional experience.
For years, photographers have done their best to bring to life the dexterity and skills of watchmakers through static images. We had to go one step further, bringing movement without the constraints of a real shoot. We wanted to break through the glass ceiling of the hyper-realism of computer-generated images.
We didn’t want to distract with context or storytelling, but instead to focus on the watch as a masterpiece, digitally reinventing the unique emotion of that first handling.
We created our own digital tools to replicate the mastery of watchmakers, polishing a surface or setting a diamond. These are the soul of the watch and signature of the brand, so essential to bring to the forefront of the project.
We moved away from the mathematical rigor of digital models and toward delivering the hyper-realism of exquisite details that only Patek Philippe watchmakers themselves would recognize. The result created a unique experience for the next generation, watchmakers included.
ALCON
joy of nothing
- CRM strategy
- Content development
- Copywriting
Alcon is the global leader in eye care, dedicated to helping people see brilliantly.
Getting patients and eye care professionals to upgrade to new contact lenses isn’t always easy. Despite Alcon’s cutting-edge innovation and breakthrough technology, it remains a low engagement category.
Our job was to change that mindset. The Joy of Nothing campaign comes from the universal insight that everyone wants their contact lenses to feel like nothing, from day 1 to day 30. With its new Water Gradient Technology, Alcon’s TOTAL30® product range could own the territory when it comes to comfort.
50% of patients and a third of eye care professionals (ECPs) think that a little discomfort when wearing contact lenses is normal. We needed to change that perception.
To make the change, it was essential for us to encourage both consumers and ECPs to have a conversation around comfort and introduce Alcon’s revolutionary TOTAL30® lenses as the solution to their discomfort, because they feel like nothing, from day 1 to day 30.
We developed a CRM strategy, both B2B and B2C, to highlight the various benefits of the Joy of Nothing across a series of emails and supporting materials.
We built a consumer starter pack containing a welcome gift and an advent calendar that was given to incentivize trial at the ECPs. Patients could then access a series of digital gifts revealed across 30 days, driving trial and loyalty.
We also created a series of emails taking consumers on a Joy of Nothing journey. For this, we developed original content to highlight the product benefits while also taking it beyond contact lenses, providing interesting and fun lifestyle tips to engage consumers.
In tandem, we developed a CRM campaign for ECPs. This was to encourage ECPs to start a conversation with their patients around lens comfort in order to address the common misconception that a little discomfort is normal. This resulted in a discussion around upgrading to TOTAL30® lenses, helping ECPs to move their patients to more comfortable lenses and, ultimately, making them happier, more loyal customers.
We produced over 30 emails and landing pages for the campaign across a multitude of user journeys. The program was successfully adopted globally across several Alcon markets.
BETTY CROCKER
BETTER FOR YOU
- Creative strategy
- Campaign creation
- Content development
Part of the General Mills family, Betty Crocker’s impressive line-up of dependably delicious products has been trusted in the kitchen since 1921.
With the launch of the Better For You range, Betty Crocker expanded their product offering to include permissibly indulgent snacking options, as a response to the growing need for healthier snacks for kids.
Our job was to define the creative strategy and campaign for this new range. We produced a digital-first campaign toolkit, including key visuals and product detail pages. E-Content Implementation Guidelines were developed in tandem to ensure global brand consistency.
Consumer snacking habits are changing. Parents are looking for delicious snacks that are easy to make with the family but also contain authentic ingredients. As the most trusted baking partner of families for over 100 years, Betty Crocker launched their Better for You range to answer that need.
Our creative team developed a key visual highlighting the newness of the Better For You ingredients, whilst tapping into the special moments that baking as a family can bring.
We developed a comprehensive digital toolkit including Google display banners and social media assets heroing the authenticity of ingredients and driving awareness and purchase intent. The product pages contained specific copy and images highlighting features and benefits to overcome purchase barriers.
To maintain consistency across countries, we developed interactive E-Content Implementation Guidelines outlining the process for how to write and produce individual product page content for e-retailers as the new range was rolled out.
Clients
Quite the diverse blend
Luxury
Healthcare
Lifestyle
