We partnered with the Audiovisual Institute of Monaco to delve into film and photo archives from all over the world. We found wonderful examples of Maison Goyard’s prestigious clients with their luxury luggage, from Arthur Conan Doyle and Marilyn Monroe, to the Windsors and Karl Lagerfeld. We discovered unexpected and inspiring encounters, a testament to the heritage of the Goyard house.

We used our creativity to blend these rare archives and develop a tailor-made visual language, with timeless composition and animation techniques. Drawing on both the best of cinema history and modern digital technologies, we created a campaign that was unique and memorable.

We wrote the script and the lyrics, designed shots for every personality, and composed the music to produce a three-minute film.

The film features on the homepage of Goyard.com so customers and fans can immerse themselves in this unique Goyard experience. Short sequences are also regularly shared on social media, receiving strong engagement.

Beyond the successful numbers, this campaign conveys the unique and timeless spirit of the Goyard house and its owner – the perfect Alchemy of heritage and creativity.

Eczema is a condition that affects 20% of children and up to 10% of adults globally*. It can be caused by many factors, and sufferers are always on the lookout for products and routines to help keep it under control and improve their quality of life – beyond harsh cortisone treatments.

We created an integrated campaign in line with the global Cetaphil campaign: We Do Skin. You Do You. This was supported by the RTB that the microbiome technology in the formula helps to tackle the root cause of eczema, with a tagline that delivers on the consumer insight promise – We do fewer eczema flare-ups. You do a full night’s sleep.

Sleep matters

To drive a change in behavior, we developed an easy to remember routine across a whole series of materials: 1. Relieve 2. Repair 3. Protect. And we launched three products (two new and one revamp) with a new formula and strong claims.

A full toolkit of assets was developed at both a global and regional level, allowing for localized differences in artwork, claims and talent.

Our work comprised:

• Packaging artwork for the step-by-step routine
• Shopper and lifestyle key visuals
• Website landing page, including images and copy
• Content for product detail pages on Amazon and other retailers
• Three videos including online and in-use
• Social media campaign
• Point of sale display inspiration

The toolkit is considered best-in-class by the client and markets, and this is currently being rolled out globally.

 *https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf

For years, photographers have done their best to bring to life the dexterity and skills of watchmakers through static images. We had to go one step further, bringing movement without the constraints of a real shoot. We wanted to break through the glass ceiling of the hyper-realism of computer-generated images.

We didn’t want to distract with context or storytelling, but instead to focus on the watch as a masterpiece, digitally reinventing the unique emotion of that first handling.

We created our own digital tools to replicate the mastery of watchmakers, polishing a surface or setting a diamond. These are the soul of the watch and signature of the brand, so essential to bring to the forefront of the project.

We moved away from the mathematical rigor of digital models and toward delivering the hyper-realism of exquisite details that only Patek Philippe watchmakers themselves would recognize. The result created a unique experience for the next generation, watchmakers included.

50% of patients and a third of eye care professionals (ECPs) think that a little discomfort when wearing contact lenses is normal. We needed to change that perception.

To make the change, it was essential for us to encourage both consumers and ECPs to have a conversation around comfort and introduce Alcon’s revolutionary TOTAL30® lenses as the solution to their discomfort, because they feel like nothing, from day 1 to day 30.

We developed a CRM strategy, both B2B and B2C, to highlight the various benefits of the Joy of Nothing across a series of emails and supporting materials.

We built a consumer starter pack containing a welcome gift and an advent calendar that was given to incentivize trial at the ECPs. Patients could then access a series of digital gifts revealed across 30 days, driving trial and loyalty.

We also created a series of emails taking consumers on a Joy of Nothing journey. For this, we developed original content to highlight the product benefits while also taking it beyond contact lenses, providing interesting and fun lifestyle tips to engage consumers.

In tandem, we developed a CRM campaign for ECPs. This was to encourage ECPs to start a conversation with their patients around lens comfort in order to address the common misconception that a little discomfort is normal. This resulted in a discussion around upgrading to TOTAL30® lenses, helping ECPs to move their patients to more comfortable lenses and, ultimately, making them happier, more loyal customers.

We produced over 30 emails and landing pages for the campaign across a multitude of user journeys. The program was successfully adopted globally across several Alcon markets.

Consumer snacking habits are changing. Parents are looking for delicious snacks that are easy to make with the family but also contain authentic ingredients. As the most trusted baking partner of families for over 100 years, Betty Crocker launched their Better for You range to answer that need.

Our creative team developed a key visual highlighting the newness of the Better For You ingredients, whilst tapping into the special moments that baking as a family can bring.

We developed a comprehensive digital toolkit including Google display banners and social media assets heroing the authenticity of ingredients and driving awareness and purchase intent. The product pages contained specific copy and images highlighting features and benefits to overcome purchase barriers.

To maintain consistency across countries, we developed interactive E-Content Implementation Guidelines outlining the process for how to write and produce individual product page content for e-retailers as the new range was rolled out.